Mass market software economics break the automotive trickle down model
Automotive software economics have broken the trickle-down model, forcing automakers to deploy tech in mass-market cars first to survive.
Tag: software-defined-vehicles
Automotive software insourcing destroys supplier margins and reshapes supply chains
Automotive software insourcing destroys supplier margins and reshapes supply chains by replacing distributed ECUs with centralized software.
Honda Software Allowances Protect Legacy Manufacturing Hierarchies Over Innovation
Honda's software allowances protect legacy manufacturing hierarchies instead of driving true innovation, mattering because it reveals automakers' struggle with